If you are a family business or run your business around family commitments, this episode will give you lots to think about - how you can make it easier and better working together.

Are you one of the many people who left their home town seeking greener pastures, fame or fortune only to feel that pull back when the time came to raise your own family? I am and so is Sarah Rowan, my guest in this episode.

Authenticity is such a slippery little sucker. We know it’s important, but what does it actually mean to be authentic when it comes to your business or your social media and marketing?

I’m speaking with Doug Moczynski from Gippsland Adventure Therapy, a wellbeing service working with young people with disabilities or trauma to provide them with a safe space to explore the world, learn and have some fun. Doug is a larger than life character who brings an energy and authenticity to everything he does. This chat covers a lot of ground, but circles back to how he has built this business by being real and honest and authentic.

As this podcast season progresses, I’m realising that everyone I speak with has something in common - the safety net of their own community. If you’ve been listening along, you might have noticed that too.

So in this episode, I’m going to take the learnings from my guests so far, and from my own experience, and look a little deeper at the role that community can play in your business. The different types of community. How you can grow a community and why it’s important that, when you move to a small town, you seek to build your safety net in an authentic way.

Meet Dave, who would talk for days to share his knowledge on what community over competition really means. His willingness to ‘muck in’ and contribute to the overall success of the retailers in his town is admirable and smart - you’ll hear why that investment in time yields such a great return in a physical and emotional sense.

I’m back again talking about confidence and how you can channel it if you’ve got it, or muster it up if you don’t. 

You’ll hear my thoughts on how to muster up the confidence to ask for what you want and take action on the things you need to do to propel your business forward.

My guest, Jane, gives us a super-helpful look inside Friendie Audio, the brand, she and her husband Phil, founded and run from their small town. Friendie creates high-tech, fashion-forward, sports luxe headphones, audio sunglasses, speakers, watch bands, tech and sports accessories and sells them through some of the country’s top online retailers. ❓How did they do it?

In this episode I dig a little deeper into the idea of ‘virality’. Why do we dream of a large following? Why do we crave numbers when it comes to our social media? 

You’ll hear my thoughts on five key features of viral content and how you can learn from that for your own business marketing.

My guest, Hanna, gives us some great insight into how they set up the business and why it’s important to them to stick to their vision, somewhat despite the fact that they have become a viral hit on Instagram- with over 120,000 (and growing) very engaged followers.

❓How did that happen? What are they doing right? What does it all mean for their business?

Welcome to the Small Town Business Podcast episode one - the trailer. Find out what this podcast is all about and get to know your host - Erika McInerney from Mac&Ernie.