My guest, Jane, gives us a super-helpful look inside Friendie Audio, the brand, she and her husband Phil, founded and run from their small town. Friendie creates high-tech, fashion-forward, sports luxe headphones, audio sunglasses, speakers, watch bands, tech and sports accessories and sells them through some of the country’s top online retailers. ❓How did they do it?

In this episode I dig a little deeper into the idea of ‘virality’. Why do we dream of a large following? Why do we crave numbers when it comes to our social media? 

You’ll hear my thoughts on five key features of viral content and how you can learn from that for your own business marketing.

My guest, Hanna, gives us some great insight into how they set up the business and why it’s important to them to stick to their vision, somewhat despite the fact that they have become a viral hit on Instagram- with over 120,000 (and growing) very engaged followers.

❓How did that happen? What are they doing right? What does it all mean for their business?

Welcome to the Small Town Business Podcast episode one - the trailer. Find out what this podcast is all about and get to know your host - Erika McInerney from Mac&Ernie.