Episode 26. Erika on ‘changing hands’
I’m sure we’ve all been there - seen a sign on a window or a post in a local Facebook group with that ‘business for sale’ headline. It starts you thinking…what if??
In this episode I’ve pulled together five key things to consider, to look out for, to plan for if you’re thinking of buying an established business or, if you already have.
There are more things to consider but here are my five:
Brand reputation and identity
Marketing assets
Staff
Supply chain
Business plan and/or strategy
Let me know if this episode inspires you to get started or to strengthen the business you’re in right now - in your small town.
Mentioned in this episode is String + Salt and The New Red.
Erika McInerney is the founder of Mac&Ernie - specialising in social media and marketing training for small business, community organisations and leaders in regional and rural areas.
Find out more about Mac&Ernie or head to Instagram, Facebook or LinkedIn for loads of free tips and smart, authentic marketing advice.
Join the Small Town Business conversation on Instagram or Facebook or visit us online.
The Small Town Business podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their Elders; past and present.
Audio production by Laura at Podcast Support Services.
