Episode 21. Erika on ‘not’ social media

Most of the time I think there is a place for social media in your marketing mix, but I will rarely encourage anyone to just focus on it. Having a healthy spread of promotional and marketing activity allows you to reach a broader audience and mitigate any potential disasters.

In this episode I talk about three ways to promote your small town business or brand that complement your social media activity and help you to build strong connections with your local community and local markets. 

Connections that will strengthen your brand reputation and allow you to leverage that into other markets and geographical areas. 

I’ve picked three non-social marketing methods for this episode, but you can go back over previous episodes to get tips on other methods and media too. I also list 20 other ways to advertise or promote your business or brand offline and through other electronic channels.

I hope you get some good thought starters!

Erika McInerney is the founder of Mac&Ernie - specialising in social media and marketing training for small business, community organisations and leaders in regional and rural areas. 

Find out more about Mac&Ernie or head to Instagram, Facebook or LinkedIn for loads of free tips and smart, authentic marketing advice.

Join the Small Town Business conversation on Instagram or Facebook or visit us online.

The Small Town Business podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their elders; past, present and emerging.

Audio production by Jetstreamer.

🌱 This episode is proudly sponsored by Visit Gippsland, the land of many wonders. Plan a trip via their interactive website at www.visitgippsland.com.au or be inspired on Instagram or Facebook.